Organizations and brands have a front row seat to spontaneous consumer conversations. As a result, there is an increased opportunity to learn more about who your consumers and stakeholders really are. Social listening provides valuable insight for a variety of purposes including product and talent innovation, crisis management, customer support, community and relationship building, and more. We work with individuals and organizations who are seeking to learn more about the potential and value of social listening, and work collaboratively to implement and evaluate a social listening strategy that is most effective and beneficial given the specific needs of the client and their brand.
We also design and deliver webinars and short courses on the topic of Social Listening for the National Institute for Social Media (NISM). Learn more about these opportunities here: https://nismonline.org/social-listening/ and https://nismonline.org/product/social-listening-getting-the-most-from-online-conversations/.