Dr. Stewart is committed to lifelong learning and is an academic and industry expert in the areas of professional communication and social media strategy. A natural and determined leader, she strives to be innovative and inspiring when working with students, colleagues, and training clients. Margaret is an Associate Professor of Communication Studies at the University of North Florida (UNF) in Jacksonville where she teaches courses in professional public speaking, communication theory, mediated communication, and strategic social media in the School of Communication.
Margaret is a certified Social Media Strategist (SMS) and trainer for the National Institute of Social Media (NISM). As a certified SMS, she maintains awareness of the most innovative best practices for social media at an industry standard, and she teaches online training courses in social media strategy to students preparing to take the NISM certification exam. At Socially Inspired, she consults with organizations, individuals, and institutions regarding many areas of social media strategy and professional communication, including designing and delivering effective presentations, interviewing, social listening online, campaign design and development, audience engagement, crisis communication, and policy and procedure. She conducts training for educators and administrators on student engagement & motivation in the classroom. Margaret is passionate about sharing her knowledge and skills with others and is committed to providing training that is engaging, informative, energizing, and empowering.
Prior to her career in higher education, Margaret spent six years in various facets of the radio broadcasting and music industries in the Philadelphia market, gaining proficiency in the areas of promotions, event planning, content production, and analytics. She holds a Ph.D. in Communications Media & Instructional Technology from Indiana University of Pennsylvania (IUP) (2013) and a Master of Arts in Professional Communication from La Salle University (2007) in Philadelphia. Her academic research agenda focuses on social media and emerging communication technologies and is she is a pioneering researcher and expert on social listening. She primarily explores the interpersonal and organizational effects of social media, as well as in crisis communication, audience engagement, and social listening.
To date, she has published articles in Communication Reports, The Journal of Technologies in Society, Computers in Human Behavior, International Journal of Customer Relationship Marketing and Management, Journal of Digital and Social Media Marketing, Journal of Communications Media, and International Journal of Listening. She is a frequent presenter at a variety of professional and academic conference venues which most recently include the Midwest Digital Marketing Conference (2019), the International Crisis & Risk Communication Conference (2019, 2018, 2017), Social Media Day Jacksonville (2018), and Mayo Clinic Social Media Network Annual Conference (2018).